Cases / Flora Object Collection

Brand Development

Brand development & Tailored connections

Objectives
The objective of the Flora Objects Collection at Casa Flora was to curate an exclusive selection of high-end Italian design pieces that enhanced the guest experience and immersed them in the Italian way of living. By featuring top Italian brands, the collection aimed to elevate the hotel’s offerings and offer guests a chance to bring home a piece of authentic Italian craftsmanship.

For the creative direction of the Flora Objects Collection, we selected a range of design pieces from top Italian brands like Acca Kappa, Bitossi Home, Bosa Ceramiche, Ichendorf, Paola C. and more. Each item reflects Italian elegance, craftsmanship, and style, allowing guests to fully immerse themselves in the Italian experience during their stay.

The collection was made available for purchase both online and at the hotel, with worldwide shipping for added convenience. Co-curated with Diego Paccagnella, the collection seamlessly aligned with Casa Flora’s sophisticated atmosphere, offering guests a unique connection to Italy’s finest design and craftsmanship.