Cases / Vicenzaoro
Connections
Logotype, Rebranding and ADV campaign
Objectives
Vicenzaoro, the premiere international jewelry organization based in Vicenza, Italy, appointed us to develop a new branding image that would mark a turning point for the fair. The challenge was to create a contemporary identity that reflected innovation and excellence while strengthening Vicenzaoro’s positioning as a global reference point in the jewelry industry.
Phase 1: Brand Identity
We began by developing a distinctive new logotype and a comprehensive branding system designed to convey authority, innovation, and timelessness. This foundation established a cohesive and flexible visual language that could evolve with the fair while ensuring clarity and recognition across all platforms.
Phase 2: Collaterals
The new identity was applied across a wide range of collaterals, from print materials to digital applications. Each piece was carefully designed to maintain consistency, reinforce the brand’s positioning, and deliver a polished, unified experience at every touchpoint.
Phase 3: Visual Communication & Launch
To bring the new identity to life, we created advertising campaigns in collaboration with Italian illustrator Alvvino. A striking series of collages combined jewelry, textures, fabrics, and the human form, establishing a bold and memorable visual language. This campaign, unveiled across Vicenzaoro’s two flagship events in January and September 2015, marked the beginning of a new era for the fair, firmly aligning its image with its ambition: “The Future. Now.”
The project was honored with an Honorable Mention at the International Design Award (IDA) 2014, acknowledging its creativity and impact within the design industry.